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Stuff we built

We built our own tools because nothing else did the job.

Off-the-shelf PPC tools stop right where the hard part starts. So we wrote our own. Here are four of them.

These tools, and more, are part of the deal when you work with us. No extra licenses, no add-on fees: every client account runs on them.

01 · Call tracking matcher

Know which calls turned into actual sales.

Call tracking tells you the phone rang. It doesn’t tell you if the caller bought anything. If your business closes deals over the phone, that’s most of the story missing.

Our matcher takes every tracked call and matches the caller’s number against your sales records. Then it sends the sales back to Google Ads and Bing, so your bids go after callers who buy, not just callers who dial.

  • Works with any call tracking tool
  • Matches calls to closed deals automatically, every day
  • 1.6 million+ phone records processed for a single client
02 · Dynamic headlines

The page says exactly what they searched for.

Someone searches “emergency plumber in Naperville.” They click your ad and land on a page that says “Plumbing Services.” Close, but not quite. People bail.

Our dynamic headlines rewrite the landing page headline on the fly to match the keyword that brought the visitor in. One page, a perfect match for every search. More of your clicks turn into leads.

  • One landing page, thousands of matching headlines
  • Falls back to your normal headline when there’s no match, so nothing ever looks broken
  • A closer match means better Quality Scores and cheaper clicks
03 · Keyword ad feed

An ad written for every single keyword.

Most accounts lump dozens of keywords under one generic ad. It’s easier for the agency. It’s worse for you.

Our ad feed builds the ad copy from a feed, so every keyword gets an ad that repeats exactly what the person searched for. Change a price or a city once in the feed, and every ad updates.

  • Every keyword gets its own matching ad
  • Higher click-through rates and Quality Scores
  • Updates thousands of ads in minutes, not weeks
04 · Offer maker

Three offers your competitors can’t match.

Great ads can’t save a weak offer. If your page says the same thing as the three companies above you, people just pick the cheapest.

So we built an offer maker. You type in your industry and your competitors. It looks up what they’re offering, finds the gaps, and writes three offers that make saying yes a no-brainer: a big promise, a guarantee that takes the risk off the buyer, bonuses that stack up the value, and a real reason to act now.

  • Checks what your competitors offer, so yours stands out
  • Three ready-to-test offers in minutes
  • Every offer comes with a guarantee, bonuses and a reason to act now

Want this stuff working on your account?

Let’s talk about which of our tools fit your business.