Every industry has its own junk searches, its own best customers and its own idea of what a “lead” is. After 20+ years and $400M in ad spend, we’ve run most of them. Pick yours and see how we’d run it.
Some of the most expensive clicks on Google. We make sure they count.
How we run it →Retainers of $2k to $10k. Clicks that cost real money. Let’s not waste them.
How we run it →Someone just got arrested. They search once. You’re either there or you’re not.
How we run it →Flat-fee work, lots of competition. The math has to be right.
How we run it →Flat fees, nervous clients, lots of “free” searches. We know the drill.
How we run it →Emergency searches, insurance-backed tickets, and clicks that cost a fortune. Let’s get them right.
How we run it →Low search volume, enormous tickets. Every click matters.
How we run it →Everyone googles mold. Few of them need you. We find the ones who do.
How we run it →Rare searches. Big jobs. Ads that have to be careful and fast at the same time.
How we run it →Licensed work, big tickets, and a search results page full of lawyers. We’ll carve out your spot.
How we run it →Most of your work comes from home sales on a deadline. Your ads should know that.
How we run it →Your best customer pays every quarter for years. Let’s go get that one.
How we run it →Honest companies lose the click to scammers every day. Here’s how to stop that.
How we run it →Someone is locked out right now. They’re calling the first number they see.
How we run it →Every search is an emergency. Every click comes from a phone. Build for that.
How we run it →They have seven days, a nervous agent, and a search bar. Be the answer.
How we run it →The sweep is the door. The liner, the cap and the crown are the business.
How we run it →Low material cost, fast jobs, happy repeat customers. Let’s get you more of them.
How we run it →A niche service with a very clear buyer. Perfect for tight, profitable campaigns.
How we run it →Everybody’s ad says three rooms for $99. Yours shouldn’t have to.
How we run it →Fast jobs, big margins, seasonal demand. Let’s point the hose at the right people.
How we run it →You bring the shop to the driveway. We bring the right driveways.
How we run it →Water heaters, sewer lines, burst pipes. The jobs that pay, not the drips.
How we run it →Cash-pay, $5k to $20k a procedure, and a patient who researches for months. Patience and precision win.
How we run it →Botox every 3 months for 10 years is the business. One cheap syringe is not.
How we run it →Medical, cosmetic and surgical derm are three businesses. Your ads should know which one they’re selling.
How we run it →High-ticket procedures. Patients who research for months. Campaigns that respect both.
How we run it →$4k to $8k per case, a parent doing the research, and mail-order aligners bidding against you.
How we run it →A $200 cleaning and a $25,000 full-arch case live in the same keyword. We separate them.
How we run it →Talk to a senior PPC expert who has run accounts in your industry. Never a junior.
