Google Shopping & Performance Max Agency in Chicago & Denver
Take control of Google’s algorithms, eliminate low-margin spend, and scale contribution profit.
Left unmanaged, Performance Max is designed to do one thing: spend your daily budget in the easiest way possible—usually by stealing credit for organic brand searches or serving cheap display ads inside mobile gaming apps.
We put strict algorithmic guardrails around PMax. We enforce brand exclusions, isolate high-performing SKU clusters, and clean your Merchant Center data feeds to force the machine learning engine to find genuinely incremental, profitable buyers.
Product feed engineering & custom labels: We optimize Google Merchant Center titles, descriptions, and custom labels (margin, velocity, seasonality) so the algorithm bids on profit, not unmovable inventory.Strict asset group segmentation: Segregating product categories by gross margin and purchase intent rather than lumping your entire catalog into a single automated bucket.Negative placement & channel hygiene: Actively stripping out junk YouTube placements, spam display networks, and cheap mobile app inventory where ad spend goes to die.Customer Match & signal steering: Feeding high-LTV customer lists, churn-risk segments, and high-frequency repeat buyer signals directly into Google’s bidding models.
Capture buyers at the exact moment of commercial evaluation, with tight keyword structures and zero budget leakage.
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Lower CPCs, older and higher-income audiences, and enterprise desktop reach, run natively, not as a Google import.
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Connect every ad click to your CRM and closed revenue, so bidding algorithms learn from real deals.
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More leads and sales from the traffic you already pay for, through landing pages built to convert.
Learn more →Find out how much of your Performance Max budget is going to brand searches and junk placements.
