Set Goals
Work together with the client to define tangible business objectives.
We build PPC campaigns from the ground up around each client’s goals. No cookie cutter here, just Google Ads and Microsoft Advertising campaigns tied to real revenue.
Capture buyers at the exact moment of commercial evaluation. Tightly structured keyword topologies, negative match sculpting, and RSA variants that eliminate budget leakage and dominate high-value SERP real estate.
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Unlock enterprise desktop workstations, higher household purchasing power, and significantly lower CPCs through native architectures, LinkedIn B2B profile targeting, and aggressive syndicated partner scrubbing.
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Turn PMax from an automated black box into a profit engine: qualified first-party conversion data, isolated brand cannibalization, and optimized Merchant Center feeds. We scale profit, not Google’s stock price.
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Stop bidding on superficial form submits that poison algorithm signals. We connect every ad click to phone calls, CRM stages, and closed revenue, so algorithms optimize for closed-won deals, not spam.
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Driving traffic to a bad page is lighting money on fire. We build and test dedicated landing pages built for one job: turning costly ad clicks into qualified pipeline and e-commerce transactions.
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An expert second opinion on your PPC. Whether you run ads in-house or with another agency, we tell you what’s working, what’s burning cash, and how to scale—without a full-time agency contract.
Learn more →There is lot to love about Pay Per Click advertising. What we love most about it is the abundance of statistical data one can use to maximize your budget ROI. Over the years, we distilled a systematic methodology to deliver tangible business results from PPC campaigns. Here it is.
Work together with the client to define tangible business objectives.
Conduct interviews, sit in on sales meetings & generally do whatever is needed to become experts in client’s product or service.
Study client’s industry & competitors, like they were our own.
Develop campaigns, ads, landing pages and whatever else is needed to reach objectives defined in Step 1.
Fanatically collect and track every component of the account. Get real-world feedback from the client.
Follow the data and make the changes necessary to funnel budget to where it delivers the best ROI.
“Do yourself a favor and hire Smarty Media to do your PPC. They are what you need to grow your business. We brought them on in late 2009 and we have seen record revenue from PPC every year since. And after they carried out a CRO project on our site, web revenue more than doubled.”
“Our experience with Smarty Media has been extremely positive. They are the first PPC agency that made us measure our Cost Per Lead and they have been very creative and methodical about driving that cost down and getting us more business.”
“Smarty Media has been our go-to company for Pay Per Click for years. They consistently outperform on ROI objectives for our clients. We also rely on Smarty for Conversion Rate Optimization consulting and they make double digit improvements look easy.”
Schedule a free account evaluation with one of our senior strategists today.