Lead-gen companies own the top spots
Angi, Thumbtack and the national franchises bid big and resell the leads. You can’t out-shout them on “water damage”; you have to out-target them.
Emergency searches, insurance-backed tickets, and clicks that cost a fortune. Let’s get them right.
A burst pipe at 3 a.m. is a $10k to $50k job, and the homeowner is calling the first company whose ad shows up. Lead-gen networks know this, which is why they outbid you and sell the same lead to four contractors.
We run your own account: emergency-only keywords, ads that run around the clock, and tracking from the click to the signed work authorization.
Insurance-backed jobs from $10k to $100k+. The upside is real. So is the waste, and here’s where it usually comes from.
Angi, Thumbtack and the national franchises bid big and resell the leads. You can’t out-shout them on “water damage”; you have to out-target them.
Most accounts run out of budget by 4 p.m. The 11 p.m. pipe burst, the best job of the week, gets no ad.
A 20-second call about a damp carpet and a $40k flood look identical in Google Ads. Bidding on both the same way is how budgets get wasted.
Emergency keywords only: “Water damage cleanup”, “flooded basement”, “burst pipe cleanup”, “sewage backup”. No “how to dry carpet”, no “water damage repair cost”.Budget that follows the clock and the weather: Shifted to nights, weekends and storms. Bids go up when a freeze hits and pipes start popping.Calls scored, not just counted: Call tracking with recordings and duration, plus your job management data, so Google learns from real jobs.Mobile-first landing pages: A big phone button, “we work with your insurance”, arrival time, and nothing else to scroll past.Examples from water damage restoration accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Yes, and we should. We set up schedules so there’s always budget at night and on weekends, when the best emergency jobs happen.
Tighter keywords, better ads, a faster landing page and strict negatives. They pay for everything; we pay for emergencies. That’s the whole trick.
We build those as separate campaigns with their own budgets. See our mold remediation and fire damage pages.
Low search volume, enormous tickets. Every click matters.
How we run it →Everyone googles mold. Few of them need you. We find the ones who do.
How we run it →Rare searches. Big jobs. Ads that have to be careful and fast at the same time.
How we run it →Licensed work, big tickets, and a search results page full of lawyers. We’ll carve out your spot.
How we run it →Talk to a senior PPC expert who has run water damage restoration accounts. Never a junior.