Curiosity searches cost real money
“Radon levels by zip code” and “radon map” are people wondering, not buying. Broad match loves them.
Most of your work comes from home sales on a deadline. Your ads should know that.
A radon test comes back high, the buyer has ten days to close, and the agent googles “radon mitigation near me”. That’s your customer: in a hurry, price-aware, and ready to book today.
We build campaigns around that moment, cut the “what is radon” traffic, and track every call to an installed system.
Installs from $1k to $3k, high margin, repeatable. The upside is real. So is the waste, and here’s where it usually comes from.
“Radon levels by zip code” and “radon map” are people wondering, not buying. Broad match loves them.
They send the jobs. Most accounts never target them, and never build the page that makes them pick you.
“Radon test kit” is a $20 Amazon purchase. It will quietly eat your budget if nobody is watching.
Mitigation-intent keywords: “Radon mitigation company”, “radon mitigation system installation”, “radon fan replacement”, “radon remediation cost”.A campaign for the real estate crowd: Agents, inspectors and attorneys. Ads that promise fast scheduling and closing-friendly paperwork. Pages built for them.Seasonal bidding: Winter testing spikes and spring selling season. Budget moves with the calendar instead of sitting flat.Tracked to the install: Call tracking and your scheduling data, so Google learns from installs, not from test-kit shoppers.Examples from radon mitigation accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Not big. $1.5k to $4k a month covers most metros well. Radon is a narrow, high-intent category, and tight keywords keep the cost per install low.
If you offer it and it leads to installs, yes, in its own campaign. We track which tests become installs so the money goes where it pays.
Yes. A separate campaign with agent-focused ads and a page about turnaround time and transaction paperwork. It often becomes the best-performing part of the account.
Emergency searches, insurance-backed tickets, and clicks that cost a fortune. Let’s get them right.
How we run it →Low search volume, enormous tickets. Every click matters.
How we run it →Everyone googles mold. Few of them need you. We find the ones who do.
How we run it →Rare searches. Big jobs. Ads that have to be careful and fast at the same time.
How we run it →Talk to a senior PPC expert who has run radon mitigation accounts. Never a junior.