The national brands outspend you everywhere
Orkin and Terminix bid on everything. You win by being local, specific and faster to the phone, not by matching their budget.
Your best customer pays every quarter for years. Let’s go get that one.
A quarterly plan is worth $500 to $1,500 a year, for years. A one-time wasp nest is worth $150 and a drive across town. Most pest control accounts bid on both the same way.
We split them up, bid harder on the pests that start plans, keep the DIY crowd out, and track by zip so your routes get denser instead of wider.
Recurring plans worth $500 to $1,500 a year. The upside is real. So is the waste, and here’s where it usually comes from.
Orkin and Terminix bid on everything. You win by being local, specific and faster to the phone, not by matching their budget.
“How to get rid of ants” is the most popular pest search and the least valuable. Broad match drags it in by the thousands.
A $150 job 40 minutes away loses money. Most accounts target the whole metro and let the truck sort it out.
Campaigns by pest and value: Termites, bed bugs, rodents, general/quarterly, wildlife, mosquitoes. Each with its own bids, ads and landing page.Zip-level targeting for route density: Bids go up where your trucks already are and down where they aren’t. More stops per route, more profit per day.Negatives for the DIY crowd: How to, home remedy, spray, trap, “does vinegar”, exterminator salary. Reviewed weekly.Tracked to the plan: Call tracking plus your field service software (ServiceTitan, FieldRoutes, PestPac), so bidding learns from signed plans.Examples from pest control accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Yes, as long as we run your own local account. We don’t manage corporate co-op campaigns.
Very, and by pest. Mosquitoes and ants spike in spring, rodents in fall, termites after the first warm rain. We move budget ahead of each season instead of behind it.
Yes. Give us your zip codes and we’ll bid heavier there and lighter everywhere else. Route density is one of the best levers in this business.
Honest companies lose the click to scammers every day. Here’s how to stop that.
How we run it →Someone is locked out right now. They’re calling the first number they see.
How we run it →Every search is an emergency. Every click comes from a phone. Build for that.
How we run it →They have seven days, a nervous agent, and a search bar. Be the answer.
How we run it →Talk to a senior PPC expert who has run pest control accounts. Never a junior.