Mail-order aligners bid on your keywords
Direct-to-consumer brands spend big on “Invisalign” and “clear aligners”. Your ad needs to say why the doctor matters.
$4k to $8k per case, a parent doing the research, and mail-order aligners bidding against you.
The parent googling “orthodontist near me” is comparing three offices and reading reviews on the way. The adult googling “Invisalign cost” is being pitched a $1,200 mail-order kit by the ad above yours.
We write ads that make the case for a real orthodontist, split kids and adults, and track to the case start so the money goes where the cases are.
Cases from $4k to $8k. The upside is real. So is the waste, and here’s where it usually comes from.
Direct-to-consumer brands spend big on “Invisalign” and “clear aligners”. Your ad needs to say why the doctor matters.
They compete for adult aligner cases. Specialist credentials in the ad are your edge.
Free consults bring price shoppers. Tracking that stops at the consult can’t tell you which campaigns actually start cases.
Kids and teens vs. adult campaigns: Parents and adults search and decide differently. Different ads, different pages, different offers.Specialist-led ads: “Board-certified orthodontist. Not a mail-order kit.” Financing and flexible payments right in the ad.Negatives for DIY and research: At home, mail order, cost only (unless we want it), “do braces hurt”, school, salary.Tracked to the case start: Call tracking, online consult booking and your practice software, so Google learns from started cases.Examples from orthodontics accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Most orthodontists do, so it’s table stakes. We make the ad about the doctor and the financing, and track which consults start cases.
Yes, by not competing on their terms. We target local, in-person intent and write ads about outcomes and supervision. Their coupon can’t match that.
Yes. Separate campaigns, budgets and tracking per office.
Cash-pay, $5k to $20k a procedure, and a patient who researches for months. Patience and precision win.
How we run it →Botox every 3 months for 10 years is the business. One cheap syringe is not.
How we run it →Medical, cosmetic and surgical derm are three businesses. Your ads should know which one they’re selling.
How we run it →High-ticket procedures. Patients who research for months. Campaigns that respect both.
How we run it →Talk to a senior PPC expert who has run orthodontics accounts. Never a junior.