Car wash intent
“Car wash near me” is a $15 customer. It leaks into detailing campaigns constantly.
You bring the shop to the driveway. We bring the right driveways.
The detailing searches worth having are specific: “ceramic coating”, “interior detail”, “paint correction”, “mobile detailing near me”. The ones that waste your money are “car wash”, “detailing kit” and “how to”.
We bid on the first group, block the second, split by service value, and track every booking.
Details from $150 to $500, coatings from $800 to $2,000+. The upside is real. So is the waste, and here’s where it usually comes from.
“Car wash near me” is a $15 customer. It leaks into detailing campaigns constantly.
Detailing kits, clay bars, YouTube tutorials. Broad match brings them all.
An exterior wash across town isn’t worth the drive. The ad should sell the full detail or the coating.
Campaigns by service tier: Full detail, interior, ceramic coating, paint correction, fleet and dealership. Each bid to its own value.Premium ads: Before-and-after, the products you use, and “we come to you”. Sell the result, not the discount.Fleet and dealer campaign: Businesses with vehicles, dealers with lots. Recurring, bigger, cheaper clicks.Online booking tracked: Connected to your scheduler, with call tracking for the phone bookings, so Google learns from real jobs.Examples from mobile auto detailing accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Yes. $800 to $2,500 a month fills most calendars if the campaign only targets real detailing intent and sells the higher-ticket services.
Usually yes. The search is specific, the ticket is big and the competition is weaker than on “detailing”. We give it its own campaign.
Yes. Square, Urable, Jobber, whatever you use. Booked jobs are what we optimize to.
Your best customer pays every quarter for years. Let’s go get that one.
How we run it →Honest companies lose the click to scammers every day. Here’s how to stop that.
How we run it →Someone is locked out right now. They’re calling the first number they see.
How we run it →Every search is an emergency. Every click comes from a phone. Build for that.
How we run it →Talk to a senior PPC expert who has run mobile auto detailing accounts. Never a junior.