Lead-gen call centers bid on everything
They’re not local, not licensed, and they’ll bid on “locksmith near me” at any price. You win by being specific and verified, not by outbidding them.
Someone is locked out right now. They’re calling the first number they see.
Locksmith search is a war zone. Fake “local” call centers, Google’s own verification hoops, and clicks that cost $20 to $60 for a job that pays $150. Plenty of good locksmiths gave up on it.
We make it work: lockout terms when people need them, commercial and rekey work that pays better, and tracking that tells us which calls became jobs.
Emergency pricing, next to zero material cost. The upside is real. So is the waste, and here’s where it usually comes from.
They’re not local, not licensed, and they’ll bid on “locksmith near me” at any price. You win by being specific and verified, not by outbidding them.
Almost every lockout search is from a phone. If your landing page makes them scroll to find a number, you paid for nothing.
A $90 car lockout and a $3,000 commercial rekey share a campaign in most accounts. They shouldn’t.
Campaigns by job type: Car lockout, home lockout, rekey, lock installation, commercial/access control, safe work. Each priced and bid to its value.Advanced Verification and Local Services: We get you through Google’s locksmith verification and run Local Services Ads alongside search, so you show up where the fakes can’t.Click-to-call everything: Call-only ads for lockouts, a big phone button on every page, and nothing else between the click and the ring.Scored calls: Recordings reviewed weekly. Price shoppers and wrong numbers get flagged, so bidding follows real dispatched jobs.Examples from locksmith accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
Yes. Advanced Verification is a hoop, but a doable one. We handle the paperwork and keep your account compliant so it doesn’t get suspended.
Both. LSAs show at the very top and only cost you for real leads. Search catches the rest. We run them together and compare cost per job.
Very much. Property managers and businesses pay more, come back, and the searches are cheaper. We give commercial its own campaign and page.
Your best customer pays every quarter for years. Let’s go get that one.
How we run it →Honest companies lose the click to scammers every day. Here’s how to stop that.
How we run it →Every search is an emergency. Every click comes from a phone. Build for that.
How we run it →They have seven days, a nervous agent, and a search bar. Be the answer.
How we run it →Talk to a senior PPC expert who has run locksmith accounts. Never a junior.