Agents send most of the work, and ads ignore them
A campaign that speaks to agents (fast scheduling, same-day reports) builds a referral pipe. Almost nobody runs one.
They have seven days, a nervous agent, and a search bar. Be the answer.
Home buyers don’t shop for inspectors for a month. They get under contract, Google “home inspector near me”, and book someone within a day. Your ad and your online scheduler are the whole sale.
We build campaigns around that window, add the high-margin extras (radon, sewer scope, termite, pool), and track every click to a booked inspection.
Inspections from $400 to $800, plus add-ons. The upside is real. So is the waste, and here’s where it usually comes from.
A campaign that speaks to agents (fast scheduling, same-day reports) builds a referral pipe. Almost nobody runs one.
“Home inspection checklist” and “what do inspectors look for” are curious buyers, not bookings. Broad match adores them.
If the only thing your ad says is “home inspection”, you compete on price. The add-ons and the report quality are what make money.
Buyer, seller and agent campaigns: Different ads for each: speed and clarity for buyers, pre-listing peace of mind for sellers, scheduling and reporting for agents.Add-ons in the ads: Radon, sewer scope, termite, mold, pool. Bundled in the ad copy and the landing page so the ticket goes up before the call.Online booking as the conversion: Connected to your scheduler (Spectora, ISN, HomeGauge), so a booked inspection is what Google learns from.Negatives for the curious: Checklist, cost, “become a home inspector”, license, jobs, software. Weekly.Examples from home inspection accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
If your calendar has gaps, yes. $1k to $3k a month fills them in most markets. We’ll be honest if your market is too crowded for that to work.
We can get you in front of agents at the moment they’re looking, which is the start of the relationship. Fast reports and easy scheduling do the rest.
Yes. We connect Spectora, ISN, HomeGauge or whatever you use so we track booked inspections, not form fills.
Your best customer pays every quarter for years. Let’s go get that one.
How we run it →Honest companies lose the click to scammers every day. Here’s how to stop that.
How we run it →Someone is locked out right now. They’re calling the first number they see.
How we run it →Every search is an emergency. Every click comes from a phone. Build for that.
How we run it →Talk to a senior PPC expert who has run home inspection accounts. Never a junior.