Lawyers own the broad terms
Mesothelioma firms bid astronomical amounts on anything with “asbestos”. If you bid broad, you pay their prices for your clicks.
Licensed work, big tickets, and a search results page full of lawyers. We’ll carve out your spot.
Type “asbestos” into Google and you get mesothelioma lawyers bidding $100 a click and homeowners asking if their popcorn ceiling will kill them. Somewhere in there is a contractor who needs a licensed crew next week.
We find that contractor, and that homeowner mid-renovation, with removal-intent keywords, strict negatives, and ads that lead with your license and your schedule.
Jobs from $2k to $50k+, commercial much more. The upside is real. So is the waste, and here’s where it usually comes from.
Mesothelioma firms bid astronomical amounts on anything with “asbestos”. If you bid broad, you pay their prices for your clicks.
“Asbestos exposure symptoms” is a frightened person, not a customer. Broad match brings thousands of them.
People want a test first. If your page can’t explain the path from test to removal, they bounce to someone who can.
Removal and testing terms only: “Asbestos removal company”, “asbestos abatement contractor”, “popcorn ceiling removal”, “asbestos siding removal”, “asbestos testing [city]”.Commercial and residential split: Property managers, GCs and demo contractors search differently than homeowners. Separate campaigns, separate pages, separate budgets.Negatives for lawyers and symptoms: Mesothelioma, lawsuit, compensation, symptoms, exposure, “what does asbestos look like”. Reviewed every week.Pages that explain the process: Test, report, quote, removal, clearance. Your license number up top. A phone number and a quote form that doesn’t ask for a novel.Examples from asbestos abatement accounts. The real lists run to hundreds of terms and get reviewed every week.
Your account is run by two PPC pros with 20+ years each. No handoff to a coordinator juggling 35 accounts.
Not quarterly. Not “when the algorithm settles”. Every week, by hand, so the junk never gets a chance to pile up.
Your Google Ads account, your data, your tracking, from day one. Leave anytime and take it all with you.
Who likes 12-month contracts? We don’t. We earn the next quarter by making the last one pay.
You don’t have to. They bid on legal terms; we bid on removal terms. With the right negatives, your clicks cost a fraction of theirs.
Yes, with separate campaigns for GCs, property managers and demolition contractors. The ads talk about scheduling, crews and compliance, not popcorn ceilings.
If you offer them, we add them as their own campaigns. Many abatement clients run all three with us.
Emergency searches, insurance-backed tickets, and clicks that cost a fortune. Let’s get them right.
How we run it →Low search volume, enormous tickets. Every click matters.
How we run it →Everyone googles mold. Few of them need you. We find the ones who do.
How we run it →Rare searches. Big jobs. Ads that have to be careful and fast at the same time.
How we run it →Talk to a senior PPC expert who has run asbestos abatement accounts. Never a junior.